Egenverk Conversion Relayby egenverkFree

See which ads sell. With consent.

Conversion Relay connects WooCommerce to ChatGPT Ads: the pixel in the browser and purchases from the server, only when the customer said yes.

Conversion Relay: consent, pixel, a server queue to ChatGPT AdsStore · checkoutCONSENT · marketingyesSERVER · QUEUEChatGPT Adspurchasenever sent: name · phone · street address · raw emailExample data

Egenverk Conversion Relay is a free WooCommerce plugin that sends conversions to ChatGPT Ads (OpenAI): browser events through the pixel and purchases through the Conversions API from the server. Everything requires marketing consent. Purchases are queued with retries, counted once and sent without name, phone or address.

WP 6.5+WooCommerce 8.2+PHP 7.4+
01Before and after

What happens in WordPress

Before
Before: clicks show, purchases do notAd?Store
You see the clicks in Ads Manager, but not which ones became sales.
With Conversion RelayConversion Relay
After: purchases reported with consentAdStoreconsent ✓
Purchases are reported from the server once the order is paid — only with consent.
02Features

What it does, in plain words

  • Purchases from the server

    Sent through the Conversions API once the order is paid, in a queue with retries. Checkout never waits.

  • Consent first

    Every event requires marketing consent. Withdrawn consent cancels purchases that have not been sent.

  • Cookiebot and WP Consent API

    Reads consent from Cookiebot and from banners that follow the WP Consent API.

  • Validation mode

    Test with synthetic events that are not counted before you go live.

  • Once per purchase

    Even if the payment is reported twice.

  • Delivery status

    The last 50 orders, status and retries in the WooCommerce settings.

03How it works

Purchases from the server, with consent

Purchases are sent from the server once the order is paid, through a queue with retries — checkout never waits. Browser events go through the pixel, and both require marketing consent from Cookiebot or the WP Consent API.

StepWhat happens
1The customer gives consent in the banner
2The pixel sends browser events
3The order is paid and queued on the server
4The purchase is sent through the Conversions API, once, without name, phone or address

Use validation mode with synthetic events before you go live. Withdrawn consent cancels purchases that have not been sent.

04wp-admin

What it looks like in the admin

Recreated screens in the Egenverk admin kit. Example data.

Conversion Relayby egenverk
SettingsValidation & logDelivery status
OrderConsentStatusAction
#—yesConfirmed
#—noNot sent
#—yesAttempt 2/8Retry
Example data
05Pricing

Pricing

Need help?

Setup, customisation or a plugin of your own.

Contact us for pricing
  • Fixed quote
Book a call
06FAQ

Questions

Does it work without a consent banner?
No. Without marketing consent nothing is sent.
Is it live in real stores?
Production mode is off by default.
Does it cost anything?
No, it is free.
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Conversion Relayby egenverkDocumentationContact us